When budgets are tight, every euro must prove its value. Word of mouth is the rare channel that creates trust before a transaction happens. It converts better, costs less and compounds over time because every happy customer can invite the next one.
But traditional word of mouth is invisible. You know people talk about you, yet you cannot see who referred whom or reward the people who quietly drive your growth. That makes planning difficult and often pushes teams back to paid acquisition, even when margins are thin.
The fix is to turn conversations into traceable referrals. Invite customers to become ambassadors, let them share a simple link by email or WhatsApp and reward them with store credit instead of coupons that leak value. Keep the reward small, automatic and consistent.
What to track: number of ambassadors, invites sent, conversion to first purchase, repeat rate of referred buyers and revenue generated. A good early signal is that referred customers have higher retention and higher average order value because trust travels with the invite.
Refer makes this playbook operational in minutes. It connects the dots between people, invites and sales, and stores rewards as credit inside your shop so the value stays in your ecosystem. Over time you build a compounding base of customers who both buy and bring new customers.
Refer